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It's about time a new immersive art museum engages both our brains and our social media feeds.
What's happening: A collection of art installments designed to explore our connection to color through vision, sound, touch and even taste.
Flashback: The Color Factory started in San Francisco in 2017 and now has three locations: New York, Houston and Chicago.
Highlights: The journey starts by picking a colored macaroon from a conveyor belt. From there, you taste candy, listen to tubas and even draw as you visit 15 installments.
Of note: The main event is a St. Patrick's Day-river-inspired ball pit like those of your fast-food childhoods.
If you go: Open Tuesday–Sunday, 9am–8pm.
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