In Nanjing,  China ,  X+Living   transforms  an ordinary passageway between the Deji Art Museum and the Deji Plaza into a self-contained miniature  art gallery  and  store , injected with a rich cultural atmosphere. The circulation area now houses the contemporary B.C. Glacier Water Retail Store, boasting a minimal ‘white forest’ interior drawing on Nanjing’s buttonwood trees, enlivened by vibrant geometric artworks and sculptural details. The architects create a timeless atmosphere,  ‘conveying beauty of epiphanic moments in a new form,’  using art and nature imagery, creating a unique conceptual retail space with a blended approach and multi-dimensional function and meaning. Conveying a continuous and layered experience for visitors, the casual and elegant retail space becomes perfectly embedded into the closed loop of the artistic journey.

B.C. Glacier Water Retail Store | all images courtesy of the author

Shanghai-based  X+Living’s concept devises a distinct spiritual realm from an ordinary space while paying homage to the Impressionist approach. Lead architect Li Xiang transforms the passageway into a poignant prelude and conclusion to an artistic journey. The design spatially translates the Chinese poem:  ‘In my sleep, I heard the autumn breeze outside, but when I woke up, I couldn’t find anything but buttonwood leaves falling all over the steps, bathed in the bright moonlight’.  In a minimalist, contemporary expression, the gallery incorporates pure white columns to emulate the growing branches of the buttonwood trees, which are ubiquitous in Nanjing. Between the prominent paintings and the pure white ‘trees’ of the interior, a deep river of aesthetics flows silently, creating the impression of the B.C. Glacial Water brand.  ‘By exploring the extraordinary in the ordinary and revealing the hidden romance of life, the space invites people to stop, rest, observe and feel,’   comment the architects.

The upper end of the buttonwood branch blends into the white ceiling in a gentle curve, like a splash of water on a lake, while the lower end of the branch spreads out into a cloud-like one-piece bar counter and seating area. This soft visual sensation nourishes the consumer’s sense of tranquillity and relaxation. Rich in functionality, the bar counter, and seating area integrate discreet built-in features to maintain a clean, minimalist atmosphere free from clutter. The white round bar and macaroon chairs are small, elegant, and flexible, making them easy to move in operation. The meticulously arranged, staggered ‘branches’ of the space present a layered scenery, immersing consumers as they stroll through it.  ‘They feel as if they have stepped from snowy buttonwood trees into a painter’s sketching, resonating with their passion for beauty and nature.’

X+Living enriches an ordinary passageway between the Deji Art Museum and the Deji Plaza in Nanjing

In an untraditional program, inextricable factors — including art, commerce, visit, and leisure — are unified to create a self-contained, semi-open miniature art museum. The space is further divided into functional areas such as retail, lounge, and warehouse. Disrupting the open space is a singular wall that functions as both a retail area and an art display surface. Expanding the usable space, the X+Living incorporates an additional curved wall around the initial barrier, transforming the gap in between into a warehouse with ample storage space. Illustrating the beauty of order, the white display wall exhibits vibrant pick-up containers with puzzle-like pieces forming a giant painting. The individual colors are woven into the artwork with separate brushstrokes, the gradient condensing in a shimmering and vibrant display from a distance. The higher grids are discreetly concealed as air return outlets and windows. Meanwhile, intricate sculptures of Athena and the Thinker embellish the doorway beside the washroom entrance. The light climbing up their elegant silhouettes creates a ritualistic atmosphere while the complex twists and turns of space retain the privacy of the interior.

‘The masses of color swoon like flowers in the heart, and an infinitely radiant spring blooms in the silence. It is in the most ordinary moments of life that art sprouts, lying dormant beneath the surface of our daily consciousness. A special color painting on the gallery wall and the light and air in the space create a light mood, deepening our feelings towards the world,’   concludes the team at X+Living.

the minimalist white space is enlivened by vibrant geometric artworks

pure white columns emulate the branches of the buttonwood trees

the upper end of the buttonwood branch blends into the white ceiling in a gentle curve

the elegant retail space becomes perfectly embedded into the closed loop of the artistic journey

sculptures of Athena are illuminated by soft spotlights, creating elegant silhouettes

vibrant pick-up containers embellish the walls with puzzle-like pieces forming a giant painting

name: B.C. Glacial Water New Retail Store architecture: X+Living Architects

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edited by: ravail khan | designboom

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