Streamers also need to follow a new 18-point guide and avoid 31 banned behaviors.

The Chinese government is clamping down on live streaming by introducing an 18-point guide, 31 banned behaviors, and qualifications being required for discussing certain topics.

As SCMP reports(Opens in a new window) , the 18-point guide was published by the National Radio and Television Administration and the Ministry of Culture and Tourism this week. It details a total of 31 behaviors that are not allowed during a live stream.

Those behaviors include deliberately "hyping up" sensitive issues, conveying an extravagant lifestyle to viewers (e.g. displaying cash or luxury goods), and using deepfake technology to manipulate images of state leaders or the government.

Even if you navigate the behavior restrictions, certain topics are off-limits without first having relevant qualifications. For example, if you want to talk about education, finance, law, or medication, be prepared to prove you are qualified. It's unclear what qualifications count for each topic and how the government intends to enforce this rule.

The onus to enforce these new guidelines will ultimately fall on the live streaming services. Due to the nature of the restrictions, it seems likely many streamers will have their streams abruptly ended or face punishment after the fact for breaking the rules.

For those that do manage to navigate the rules safely to become successful live streamers, are reminded in the new guide to be honest about declaring their income and pay the required level of tax.

Sign up for What's New Now to get our top stories delivered to your inbox every morning.

This newsletter may contain advertising, deals, or affiliate links. Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. You may unsubscribe from the newsletters at any time.

Your subscription has been confirmed. Keep an eye on your inbox!

I've been working at PCMag since November 2016, covering all areas of technology and video game news. Before that I spent nearly 15 years working at Geek.com as a writer and editor. I also spent the first six years after leaving university as a professional game designer working with Disney, Games Workshop, 20th Century Fox, and Vivendi.

I hold two degrees: a Bachelor's degree in Computer Science and a Master's degree in Games Development. My first book, Make Your Own Pixel Art, is available from all good book shops.

PCMag.com is a leading authority on technology, delivering lab-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

© 1996-2022 Ziff Davis. PCMag Digital Group

PCMag, PCMag.com and PC Magazine are among the federally registered trademarks of Ziff Davis and may not be used by third parties without explicit permission. The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of PCMag. If you click an affiliate link and buy a product or service, we may be paid a fee by that merchant.